Surrey County Cricket Club has renewed its partnership with Xbox. The company will continue to be the Official Partner of the Family Zone at the Kia Oval for the 2024 season. The partnership began in 2019. It will see the Xbox Family Zone open to young fans at all home Vitality Blast matches.
The Xbox Family Zone offers various activities for cricket enthusiasts, such as face-painting, cricket sessions with the Surrey Cricket Foundation, and the latest Xbox consoles with games like 'Cricket 24', where Surrey fans can play as their favourite players.
Additionally, the partnership will continue the Xbox Power Player competition, which allows Surrey fans to win a custom Surrey Xbox console during the Vitality Blast campaign. Surrey will collaborate closely with the Xbox On influencer team to provide supporters with an inside look into the match-day experience at The Kia Oval.
Charlie Buck, Commercial Director at Surrey CCC, stated that Xbox is the ideal partner for the Family Zone at The Kia Oval. The partnership offers Surrey fans an excellent match-day experience and a secure and welcoming location to enjoy all the on and off-pitch action.
Mohan Gehlot, Senior Partnership Manager at Xbox, expressed excitement about continuing the partnership with Surrey CCC and the team's potential after winning back-to-back championships. Gehlot praised Surrey CCC for their commitment to sustainability, engaging new audiences, and bringing young people together through gaming and sport.
The Xbox Family Zone at The Kia Oval provides a panoramic view of the field from seats on the second-floor balcony of the JM Finn Stand, located directly behind the bowler's arm. The area offers food and drink options, a dedicated branch of the club shop, and an exclusive bar for parents. The England Suite of the JM Finn Stand hosts games, cricket coaching, competitions, giveaways, and player autograph signings.