The cricket scene in New York offers a fascinating glimpse into the sport's evolution and challenges in the United States.
The International Cricket Council (ICC) has invested significantly in infrastructure, transforming Eisenhower Park on Long Island into a state-of-the-art cricket venue within a short span of six months. The facilities, including grandstands, hospitality boxes, cricket pitches, and amenities, cater to a potential audience of 37,000 people.
Despite the impressive setup, the ICC faces the daunting task of capturing America's attention and expanding the sport beyond its traditional immigrant base. With 85% of its revenue coming from India, the ICC sees the US as a lucrative market to tap into. However, it must demonstrate that cricket is not just a niche sport for immigrants but a mainstream attraction.
The highly anticipated match between India and Pakistan is seen as a potential game-changer in gaining wider recognition for cricket in the US.
However, the lack of on-the-ground advertising and sparse attendance at matches indicate the challenges ahead. While efforts are focused on attracting new fans, there seems to be a neglect of existing cricket enthusiasts. Matches are not sold out, and the scheduling, often dictated by Indian TV companies, results in inconvenient timings and empty seats in stadiums.
To truly establish cricket in the USA, there is a pressing need for infrastructure development and investment in facilities. While Eisenhower Park boasts impressive temporary structures, other cricket venues, such as those in Van Corlandt Park in the Bronx, lack basic amenities like sight screens and flat outfields.
The chairman of USA Cricket acknowledges the challenges of working with limited resources and funding. Building sustainable infrastructure is crucial to nurturing the sport's growth beyond its current limitations and ensuring a lasting presence in the American sporting landscape.