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    Vitality and ECB have extended their partnership with a new three-year deal
Vitality and ECB have extended their partnership with a new three-year deal
Vitality and ECB extend partnership with new, three-year deal. Source: REUTERS

Vitality and ECB have extended their partnership with a new three-year deal

Today's announcement confirms that Vitality will remain the Title Partner of the Men's and Women's International T20s, the T20 Blast and Recreational T20 Cricket, as well as the Official Wellness Partner of The Hundred and Test Cricket. The back of all The Hundred players' shirts and training gear will continue to feature Vitality branding.

The announcement also reveals that the partnership is set to expand to include sponsoring the Vitality County Championship in 2024.

The partnership aligns with Vitality's mission to improve people's health and enhance and safeguard their lives. It also expands on the insurer's commitment to cricket, intending to encourage more individuals to participate in or resume playing the sport and promoting healthy and active lifestyles across all levels.

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